Slaters Menswear - Cohesion Digital

Profile
The Challenge
The Solution
The Result

Still run by the Slater family, Slaters Menswear offers all the clothing a man could need online and in its 23 stores nationwide.

They’ve also been accredited by the Guinness Book of Records as having the largest single menswear store in the world.

Industry: Retail
Platform: Magento & WorldPay
Head Office: Glasgow

The challenge

Menswear retailer Slaters had optimised their site for peak Christmas trading, but one aspect was preventing them from delivering a seamless shopping experience for their customers.

The Worldpay extension on their checkout was redirecting shoppers to a hosted payment page that lacked credibility, resulting in poor conversion and high dropout rates.

Solution

Worldpay had provided alternative coding for the checkout page that would resolve the issue but there were no alternative plugins available to implement this.

We created an iframe popup module utilising the Worldpay coding, which allowed us to tailor the checkout to fit with the Slaters site and reduce customer confusion.

This meant that, although customers were technically still transacting through the secure Worldpay payment gateway to ensure PCI compliance, the page itself displayed the Slaters URL, giving customers confidence that they were still on the official site.

Claire Logan

Ecommerce Manager

“It’s always a pleasure to work with Cohesion Digital. They are a collaborative agency that will not only action direct requests but come to you with ideas on ways to optimise and improve your customer journey and user experience.”

Screens

The Results

With customers now confidently transacting through the upgraded payment page, Slaters are enjoying reduced customer drop outs and improved conversion rates, increasing their online revenue.
The new customer-friendly checkout has had an immediate impact on the Slaters site.
Our collaborative approach to the issue resulted in a positive outcome, with minimal disruption to online trading in order to maximise the return on Slaters’ investment.
The new customer-friendly checkout has had an immediate impact on the Slaters site.