Litecraft - Cohesion Digital

Profile
The Challenge
The Solution
The Result

Detailed imagery showcased the decorative designs on Litecraft’s website, but with load times more than double what they should be, things weren’t looking bright for the luxury lighting retailer.

They needed a solution that improved site speed without sacrificing style, and that’s when Cohesion Digital stepped in.

Industry: The Lighting Industry
Platform: Magento
Head Office: North West of England

The challenge

The substandard eCommerce architecture, which was struggling to support the glossy imagery on the Litecraft site, needed immediate attention from first-class developers.

With a load time of more than six seconds, Litecraft’s customers were switching off before their lighting was getting a chance to shine on screen, leading to lost sales.

Solution

After a year spent fire-fighting on-site technical problems, Litecraft’s search for a more pro-active and knowledgeable web development company led them to Cohesion Digital, via a recommendation from Computer Users Information Service.

Our expert developers improved the speed of the site within four weeks, reducing page load times from more than six to less than two seconds.

We also resolved issues at the site checkout, fixing problems that customers were encountering as they attempted to checkout using Sage Pay.

Emily Russell

Merchandising Director

“Cohesion Digital gave us a professional and prompt service that technically transformed our website into an environment where our customers could browse and shop with ease”.

Screens

The Results

Litecraft now has a switched-on website that sparkles as bright as their lighting, minus the speed issues.
With a quick and clear path from product to checkout, Customers enjoy a premium shopping experience in line with the luxurious lighting on display.
Cohesion Digital understood the need for lightening quick action, even faster results and total transparency, both in the work that was being undertaken and costs involved.
This straightforward approach meant Litecraft quickly developed confidence in working with their new web developers and soon outsourced the maintenance contract to Cohesion Digital, alongside its web and M-commerce development.