Used to operating in the land of make-believe, International Elf Service had big dreams when it came to their personalised letter business. When they were struggling to deliver a seamless on-brand customer experience due to an outdated WordPress site, they turned to Cohesion’s expert eCommerce elves…
International Elf Service offers handcrafted, customised letters from Fairyland and The North Pole. As order numbers increased, personalising each letter with a child’s name had turned into a labour and time-intensive process. The website had also become confusing for customers, who were struggling to find the various letter and customisation options on offer.
The company needed a new website that was easy to navigate and enabled customers to find the personalisation style they wanted. They also required an overhaul of the order process, so the little elves in the team didn’t need to spend quite so much time customising each order.
After a recommendation from one of our many satisfied customers, International Elf Service were confident that Cohesion Digital could give their site the magical makeover it deserved.
Cohesion Digital scoped the project and worked with the company’s in-house designer to give the website a front-end makeover, ensuring a seamless blend with the brand’s existing digital presence.
Improving the navigation was also key, so that customers were able to find and order the products they were looking for on their visit.
A solution was developed on the website’s back-end by Cohesion Digital, automating the letter customisation and PDF generation process, resulting in significant time and cost savings for the International Elf Service team.
“I had a very good experience when discussing the nature of my project and needs. Excellent communication and understanding of what I was after, and reassuring that it was all very achievable. They’ve worked really hard to ensure that the function of the site really does suit my needs – really wonderful. They’re being absolutely excellent at ensuring everything is working properly, and have made suggestions along the way to enhance things.”
Emily Beckloff, International Elf Service
With customers browsing and buying more, International Elf Service are delighted with their new site.
The improved functionality gives customers an easier navigation, increased customisation options and an online journey that lives up to the brand’s promise of delivering a magical experience.
Replacing the manual order personalisation process with an automated one has also freed up some time for the company’s hard-working elves, so they can concentrate on what they do best, creating magical memories for children all over the world.