Attracting over 186,000 visits a year, Hamilton Park Racecourse’s website was proving to be just as popular a destination as the venue itself for racing fans. As its online presence grew in importance, the team there realised that they needed a website to match its prestigious status as an award-winning 5 Star VisitScotland attraction.
The top priorities for the Hamilton Park Racecourse team were improving the overall customer experience and user journey on their WordPress website.
Visitors to their site had the intention of also visiting the racecourse, so making it as easy as possible for customers to find information about the venue and purchase race day tickets was key.
They wanted to have a sticky website, with engaging content and design, that encouraged users to interact and ultimately convert.
Having worked with Cohesion Digital previously, Chloe Carmichael, Digital Marketing Executive at Hamilton Park Racecourse, knew just who to call. Her previous experience with us was positive, so she was confident that we would be able to help with this project.
We took a proactive approach to the brief, suggesting functionality improvements and providing mock-ups to show how each enhancement would appear on the website. We also implemented live chat to enhance the customer experience.
“Our customers are now spending more time engaging on our website and we’ve seen a decrease in the number of general race day enquiries (timings, how to get here, what’s on etc) due to customers now finding this information easily. Feedback has been very positive from our customers and also from our team.”
Chloe Carmichael, Digital Marketing Executive, Hamilton Park Racecourse
With improved functionality across the entire site, the Hamilton Park Racecourse website is now a firm favourite with horse racing fans.
Race day specific information is now easily available to visitors through a simple and sleek user journey.
With some clever SEO tweaks we have improved the odds of the site being found on search engines.