Energise for Life - Cohesion Digital

Profile
The Challenge
The Solution
The Result

Energise for Life is the world’s number 1 alkaline diet and health store. Rooted in the science of plant-based nutrition and longevity studies, Energise provides alkaline food products and lifestyle guidance to help people improve their health and wellbeing.

Existing shopping cart platform had reached its limit and become restrictive – needed feature-rich alternative for a superior shopping experience.

Industry: Health and Fitness
Platform: Magento
Head Office: London

The challenge

Build custom Magento shopping cart system and integrate fully with back-office operations

Energise for Life wanted a shopping cart system which expanded their market reach and provided a richer feature set. It had to deliver greater efficiency, have a fresh, modern look and allow harmonisation with Amazon and eBay. Crucially, it also had to integrate seamlessly with all back office systems.

Analysis quickly established the existing Quick.Cart Pro platform would not deliver on Energise’s needs. The recommendation? Magento – the most flexible and powerful eCommerce option.

Solution

Design market-expanding modules and facilitate international trade

The new Magento website incorporated Energise’s in-house graphics work, creating a sleek, modern site which reflected their healthy image.

In the days before Magento API plugins, Healthy Websites created custom modules enabling integration with Amazon and eBay. The platform was also designed to incorporate telephone ordering. The new site’s omnichannel marketing was further developed by a custom module delivering multi-currency functionality which accounted for the varying exchange rates between banks. The Magento integration of Hitachi Finance also added flexibility and affordability to the purchasing process.

Working with a third party developer, Healthy Websites helped facilitate the Magento integration with Mamut, unifying website and back office operations.

Callum Bridgeford

Owner

“Cohesion Digital have enabled us to launch a fantastic new website with some very technical requirements. They are always quick to respond, polite and efficient. You can also always rely on them in the case of an emergency. I have no hesitations in recommending Cohesion Digital to any future clients.”

Screens

The Results

Cohesion Digital enabled Energise for life to break out from the restrictions of their previous shopping cart technology.
The new Magento site is now internationalised with and extensive omnichannel functionality. The Multi-currency systems have extended the international reach as well the implementation of the Hitachi Finance module which has increased consumer choices.
The integration of telephone ordering has created additional purchasing options as well as a seamless customer journey.
Energise continues to grow its customer base and has reached exciting new markets. They certainly agree that in tune with their business, They have a very healthy website.