5×50 is an inspirational fitness challenge that promotes healthy living. Unlike one-off fitness goals, 5×50 is designed to change your exercise habits for life

What started as a personal challenge between 2 friends caught the imaginations of many and resulted in over 5,000 people taking part in 5×50’s first year. What’s more, it raised over

  • Industry: Health and Fitness, charity
  • Platform: Drupal
  • Head Office: Glasgow

The challenge

Build a site that can manage the unprecedented growth and traffic the 5×50 challenge is attracting, integrate with charity and social sites and create a community where 5×50 participants can record and share their fitness achievements.

When people started to show an interest in the challenge, 5×50 aimed to get 200 people involved. What they got was over 5,000 in 43 countries.

With similar numbers the following year, it was clear the challenge had really inspired people worldwide.

As a result the site grew organically and the unexpected popularity meant it would buckle when traffic was high.

There were also sometimes issues with people not being able to make donations if partner sites were having problems.

With Sport Relief and JustGiving forming new partnerships for 2014, 5×50 is getting increased exposure and is expecting even higher numbers. It was important to have a website that was properly built and could cope with high volumes of visitors.


A secure, cost-effective and beautiful site built with Drupal

Cohesion Digital recognised straight away that Drupal was the right platform for the job.

With Drupal, 5×50 now enjoy’s:

Seamless integration with external sites such as JustGiving, Facebook and Twitter. Naturally 5×50 can only control the experience the participant gets on their own site, so in case there are problems on a partner site such as JustGiving, clear customer service messages from 5×50 have been built in.

An infrastructure that will scale with demand. So when thousands of people log on in March at the start of the challenge, a consistently good user experience is had by all.

Large time savings. Previously the people behind 5×50 found they spent a lot of time managing sign ups and donations – something that wasn’t convenient as most of them run their own businesses. Now the site takes care of it all.

Ongoing support and contingency from Cohesion Digital. With the weekend that marks the start of the challenge always the site’s busiest time of year, Cohesion Digital is on standby to monitor the site and hosting.

Brian Canavan
5x50 Trustee

“When we invited developers to present to us for this project, Cohesion Digital was the only company that could meet our strict service level agreements and supply the back-up we needed to limit the risk going into what we’re hoping to be our busiest ever year”


The Results

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