Google Mobilegeddon: April 21 2015

Google's announced the date it will update its algorithm to improve mobile search. Don't let your eCommerce website suffer.

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## Are you ready for the Google ‘mobile-friendly’ algorithm update?

With Google providing notice of its ‘mobile-friendly’ algorithm update scheduled for 21 April 2015, have you done enough to ensure your mobile rankings stay healthy?

It’s unsurprising this ‘mobile-friendly’ algorithm update is happening. Google’s main objective is to provide users with relevant and useful search results. Only by doing this will they maintain users’ loyalty and not lose them to the likes of Bing or Yahoo.

80% of adults now own a smartphone so Google wants to make sure its users are getting the best experience when using the web in this way.

At SMX West in March, Google’s Webmaster Trends Analyst, Gary Illyes, took to the stage to answer some questions around the update. Illyes confirmed that responsive sites are the best way of tackling mobile.

A responsive site is one that identifies the device the user is accessing the site from and then provides the best user experience of that site on that device.

There are other options for delivering a good mobile user experience, such as creating a separate mobile version of your site.

Illyes made it clear that responsive sites won’t get a ranking benefit over mobile-only sites. However in terms of business efficiency, responsive sites win hands-down. It means there’s only ever one site to update, instead of multiple sites. You may well have separate mobile sites for Google and Android, for example.

Another interesting point Illyes made was that Google will rank mobile-friendliness on a page by page basis. This is a great news for companies that may have left it until now (3 weeks before the update) to start adapting their sites for mobile. They can then concentrate their efforts on making their most important pages mobile-friendly first.

## How mobile friendly is your site?

Test it on Google’s mobile-friendliness testing tool.

For non-responsive sites, you can also use Google Analytics to assess the impact this update may have. Go to Audience > Mobile > Overview.

Want help with making your site responsive or more mobile friendly? contact us.

Read what else Gary Illyes had to say on TheSEMPost site.

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