Still run by the Slater family, Slater Menswear offers all the clothing a man could need online and in its 23 stores nationwide. They've also been accredited by the Guinness Book of Records as having the largest single menswear store in the world.
Industry: Fashion Retail
Head office: Glasgow
Challenge: To make sure the Slaters website can cope with increased traffic leading up to Christmas 2015 and to deliver a better user experience.
“Cohesion Digital provided support at every touchpoint and ensured the optimisations delivered the expected results.”
Claire Logan, eCommerce Manager
After experiencing technical issues during the Christmas 2014 trading period, Slaters contacted Cohesion Digital to make sure it made the most of Christmas 2015.
Slaters asked Cohesion Digital how it could improve its user experience.
Using its tried and tested performance and scalability audit, Cohesion Digital identified how Slaters could improve site speed and become better at handling many visitors at the same time. The results Slaters could expect from making the changes Cohesion Digital proposed were also outlined.
The optimisation plan was executed and Cohesion Digital stayed on-hand throughout to provide any support needed to make sure the project’s objectives were met.
The true test of the site’s new capability came as Black Friday weekend approached. But there was no cause for concern as it came and went without a single technical issue.
- No website downtime during the Christmas 2015 trading period.
- Better user experience, even during peak periods with the site now able to cope with a high number of visitors.
- Slaters achieved some of its biggest revenue weeks in the run up to Christmas 2015.